PIONEERS OF PRIVATE PART PRIMPING.
In 1999, Bree & Jason Goldwater launched the first branded bikini waxing shop in the U.S., and named it BOX®. Their original shop was a 450 square-foot space in Las Vegas' oldest shopping center with a transgender bar next door, which is how Sac & Crack® became Bree's signature service (and product).
Jason bought the category URL bikiniwaxing.com, word of mouth spread like wildfire because their company & product names were so audacious, and within a year BOX® had a two-week long waiting list just to get waxed.
The Travel Channel ranked BOX® #7 on its 21 Sinful Hot Spots series. Bree gave the entire cast of Showtime's Gigolos a Sac & Crack® wax, ultimately landing BOX® on E!'s Talk Soup. They even built a pop-up shop in Telluride, Colorado, which landed the couple in the New York Times.
Decades later, people still travel from all over to get waxed at their funky little shops in Las Vegas (Summerlin) and Los Angeles (Manhattan Beach), which now go by the name Human Landscapers®.
And, true to form, Bree & Jason continue building interesting spaces in unlikely places. Their latest is 50 Meters North of the Super Nosara in Nosara, Costa Rica (Opening 11/23) – It's the world's first (and only) bikini waxing shop built in a Blue Zone.
Bree is busy as ever, too, personally training every waxer at all three locations while waxing a waiting list of clients that spans nearly 3 decades.
Her house-blended BOX® WAX is a shop staple, and Bree's line of small batch ointments are unmatched when it comes to mitigating in-growns, soothing boo-boos, and making balls smell a whole lot better.
So, whether you're new to getting waxed or a waxing veteran, there isn't a better place on the planet to get waxed. Or, at very least, not one with a better story than Bree & Jason's.
